Massive Rise in the Media Rights of Pakistan Super League
PSL live-streaming rights witnessed a 113 percent increase; HBL PSL broadcast rights saw a 45 percent increase.
Pakistan Super League had yet another historic day on Tuesday, when its live-streaming and broadcast rights saw an increase of 113 and 45 percent for the 2024 and 2025 editions, respectively.
ARY Communications (Pvt) Limited (ARY) submitted the highest bid, according to a public tender process, to broadcast the HBL Pakistan Super League 2024 and 2025 in Pakistan, which saw a whopping increase of 45 percent from the value for the last two years.
From left to right: PSL Commissioner Naila Bhatti, PCBInterim Management Committee head Zaka Ashraf, and PCB’s Chief Operating Officer Salman Naseer at a press briefing in Lahore on Wednesday. — Courtesy: PCB/YouTube
A public, transparent, and merit-based tender process was followed for awarding the Pakistan region PSL TV Broadcast media rights for 2024-2025.
Bids were received from Independent Media Corporation Pvt. Ltd (IMC – the parent company of GEO Entertainment Television Pvt Ltd), ARY Communications (Pvt) Limited (ARY), Pakistan Television Corporation Limited (PTVC), and Tower Sports (Ten Sports).
Meanwhile, Walee Technologies submitted the highest bid, according to a public tender process, to live-stream HBL Pakistan Super League 2024 and 2025 in Pakistan, which sees a huge increase of 113 percent from the value for the last two years.
The PCB received bids from five parties - Consortium of ARY Communications (ARY, Myco, Daraz, and Tamasha), Walee Technologies, TransGroup FZE, Independent Media Corporation Pvt. Ltd (IMC – the parent company of GEO Entertainment Television Pvt Ltd) and Tower Sports (Ten Sports).
The PCB Bid Committee has recommended the highest bids submitted by ARY and Walee Technologies to the competent authority for approval.
Chairman PCB Management Committee Zaka Ashraf: “I want to congratulate ARY, Walee Technologies, the Pakistan Cricket Board, its management committee, and the franchises on this historic moment. HBL PSL is a huge brand and it has a massive fan following.
“It is an unprecedented moment as the prices for both of these rights are unmatched. This is a testament to the growth of the HBL PSL brand and we are all waiting for HBL PSL 9 to begin now.”
ARY Digital Founder and CEO, Salman Iqbal: “I am delighted that ARY has once again come out as the highest financial bidder for HBL Pakistan Super League and that fans will be able to watch HBL PSL again on A Sports for the next two seasons.
“My team and I have always prioritized Pakistan and this bid process is another indication of the same where we have gone almost 50 percent above the value we bid successfully in the previous cycle.
“Together with the Pakistan Cricket Board, ARY will work to further amplify the PSL brand in the next two seasons.”
Walee Technologies CEO and co-founder, Ahsan Tahir: “We are honoured to have won the bid for HBL PSL ninth and tenth editions live-streaming media rights. Walee Technologies looks forward to taking the HBL PSL digital experience to the next level.
“We are in a position to invest this magnitude because patriotic data-literate advertisers recognize that we are the only platform with the highest trust media touchpoints that attract Gen Z and Gen Alpha customer segments.”
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